IMSO - Super Exciting News from International Motorcycle Shows for 2021 - International Motorcycle Show Outdoors @motorcycleshows

A Brand New Show Format Transforms Progressive International Motorcycle Shows (IMS) to Progressive International Motorcycle Shows Outdoors (IMSO).  Welcome Sunny Weather and Healthy Fresh Air

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We are very excited to learn that Progressive International Motorcycle Shows will go outside for all future IMS shows.  With the pandemic shutting down all all major indoor convention center events, 2020 has been a really tough year for auto industry.  However, when the going gets tough, the tough goes outdoors!

As of today, there will be no more indoor convention center International Motorcycle Shows.  They are fully committed to the outdoor venues.  This presents a wonderful opportunity to get real feeling of motorcycles on tarmacs.  Although this creates a whole different logistic challenges to manufacturers and vendors, we are sure that the attendees will find it refreshing and also comforting.

As of now, there are no set locations and schedule yet for the 2021 season.  We for sure know that southern California is one of the chosen one, as we have so much sunshine and land and people and interests.  This is such a welcoming news!

Here is the official press release from the organization: 

The Progressive® International Motorcycle Shows® (IMS) Announces a Reimagined Format for the Annual Tour with IMS Outdoors

The nation’s largest consumer motorcycle tour will return summer 2021 and be the most immersive powersports experience yet

SANTA MONICA, Calif., September 30, 2020--The Progressive® International Motorcycle Shows® (IMS), the industry leader for connecting powersports’ top brands with enthusiasts and buyers, today announces Progressive IMS Outdoors, the only program available for manufacturers and brands to reach both new and existing riders in exciting, interactive, central locations. Backed by IMS’ title sponsor of ten years Progressive Insurance, Progressive IMS Outdoors represents the revamp of the tour’s nearly 40-year stint that will not only transition IMS from the traditional convention center setup to a new open outdoor experience but will also create a festival-like atmosphere that promotes enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry. While continuing its presence as the nation’s largest consumer motorcycle tour, Progressive IMS Outdoors will support the growth of the powersports community by offering a unique experience the industry has yet to see.

Commencing during the summer of 2021, Progressive IMS Outdoors will stop in a number of cities across the U.S. bringing powersports enthusiasts multiple days of entertainment, learning, and interactive activities. In addition to showcasing the latest street bikes, dirt bikes, cruisers, scooters, and ATVs as well as the latest gear and aftermarket accessories, the new outdoor format will feature market adjacent products from micro-mobility to electric bicycles, overland and RV products, and more, thus welcoming potential and qualified riders into the industry. Attendees can also expect the remodeled tour to be more interactive than ever with an array of on-road and off-road demo opportunities for all ages and riding abilities, including the continuation of the successful Discover the Ride program. The reimagined tour, which has been five years in the making, comes at a perfect time as 2020 has seen off-road product sales soar.

“At IMS, we have always placed an emphasis on evolving our shows to better support the community and enthusiasts,” says Tracy Harris, SVP, IMS. “Progressive IMS Outdoors will be the greatest evolution in the brand’s 38-year history. Taking IMS Outdoors not only changes our venues but opens up an array of opportunities for our team to deliver a truly first-of-a-kind experience for the community as the only event in the nation taking the proactive step to actively serve both the new rider and core audience.”

 Progressive IMS Outdoors is made possible with the support of IMS’ title sponsor, Progressive. “As the #1 motorcycle insurer in the U.S. and IMS title sponsor since 2010, we look forward to working alongside IMS to deliver an innovative, new type of event to the industry,” says Eric Doubler, Recreational Vehicle Business Leader at Progressive. “With this fresh and reimagined approach, IMS Outdoors is an exciting opportunity to transform the tour and grow the powersports community.”

Dates and locations for Progressive IMS Outdoors will be announced in December. As Progressive IMS Outdoors is an evolution of IMS’ traditional tour, the shows traditionally held in various cities from November through February will not take place this year. To stay connected with the world of motorcycling, powersports, and all things two-wheeled conveyance, check out ContinueTheRide.com, IMS’ platform that hosts a slate of digital content all designed to reach and support the industry.

For more information, please visit: www.outdoors.motorcycleshows.com.  

(photos provided by the IMS/IMSO)