Ford, as a strong tradition, has a large loft space on the show floor, demonstrating their newsest cars and ideas. the cool paints and decals make the cars there super splashy!
Also, just announced this morning, from SEMA PR: " The vehicles have been tallied and the exhibitors have spoken. The second annual SEMA Award was presented to the Chevrolet Camaro for the Hottest Car, the Fiat 500 for the Hottest Sport Compact Car, the Ford F-Series for the Hottest Truck and the Jeep Wrangler for the Hottest 4x4-SUV. The winners were announced this morning at the 2011 SEMA Show in Las Vegas. ..." Congrats!!