W&HN PR Relay: Progressive IMS Outdoors Reveals Dennis Kirk as New “Ultimate Builder Custom Bike Show” Title Sponsor, Plus Signs an All-new Program Manager

W&HM PR Relay

(All photos are provided by IMS, Outdoors)

Progressive IMS Outdoors Reveals Dennis Kirk as New “Ultimate Builder Custom Bike Show” Title Sponsor, Plus Signs an All-new Program Manager

  • Hot Bike Magazine’s Jordan Mastagni will take over management of UBCBS.  
  • Builder registration is open for the 2022 competition: www.motorcycleshows.com/UBCBS 
  • Compete for cash, prizes and the chance to become the "King of Builders." 
  • Tickets are on sale and available here for this year's eight-city tour. 

Santa Monica, Calif. (April 5, 2022) – Progressive IMS Outdoors, the Powersports industry's leading consumer motorcycle tour that connects enthusiasts with top brands, today announced two strategic partnerships for Ultimate Builder Custom Bike Show (UBCBS). 


  • Dennis Kirk, the world’s largest retailer of aftermarket parts, apparel and accessories for every powersport, is the new title sponsor of UBCBS.  
  • Jordan Mastagni, president of Hot Bike Magazine, will take over management of UBCBS. 


Builder registration for the 2022 competition is now open – new and returning builders alike are encouraged to sign up for this year's edition at www.motorcycleshows.com/UBCBS. 


Jordan is gearing up to bring his 20+ years in the motorcycle industry as a moto-journalist and builder enthusiast to the Progressive IMS Outdoors staple attraction, which has evolved into the industry's most prominent competition throughout its 11-year tenure. Year after year, hundreds of builders use the competition as a springboard to showcase their rolling works of art and compete for cash, prizes, and the "King of Builders" title, crowned in the championship round held in Southern California at the last event of the tour.     


"It's an honor to work alongside the Progressive IMS Outdoors team this year," Jordan says. "I've worked closely with the custom motorcycle community throughout my career and have so much respect for the time and creativity it takes to produce a custom build and I look forward to seeing what this year's group brings to the competition." 


Dennis Kirk, Powersports aftermarket parts and gear leader, signs on as the UBCBS title sponsor.  


“UBCBS is one of the most well-known and widely respected competitions in the builder community and we are excited to be on board as the title sponsor for the 2022 edition,” said Tammy Becklin, Chief Marketing Officer of Dennis Kirk. “The opportunity to further align our brand with the custom builder community, while celebrating the grit and talent that goes into motorcycle building, is a remarkable milestone for Dennis Kirk. We look forward to this year’s competition and are eager to introduce Dennis Kirk to the builders and thousands of riders and enthusiasts that attend Progressive IMS Outdoors. 


Classes for the 2022 competition include Custom StreetCustom Classic and Freestyle, plus the People's Choice AwardWinners of the Custom Street, Custom Classic, and Freestyle classes will take home $500 - $1,000 in cash from Progressive IMS Outdoors, plus prizes from sponsors. Winners of each round are invited to compete in the Championship Round at the end of the tour for the title "King of Builders", $10,000 in cash and prizes. 



Custom Street Class
Must start with 2000 and later major OEM engine and frame as a base. Must maintain original engine cradle configuration. The neck may be cut to rake or stretch frame. Hardtail sections and wide tire alterations are acceptable. Must be a two or three-wheel motorcycle configuration as defined by DMV. The vehicle must run and be operable.


Custom Classic Class
Must have a 1999 or earlier OEM engine; replica engines are not allowed. Custom or stock modified frames are acceptable. Must be a two or three-wheel motorcycle configuration as defined by DMV. The vehicle must run and be operable.


Freestyle Class
Anything goes, two or three-wheel drivetrain/chassis motorcycle configuration defined by the DMV. The only limitation is the builder's imagination and resources. The vehicle must run and be operable.


"UBCBS is a staple program that people return to year-after-year, as competitors and attendees to see all-new unique builds, said Tracy Harris, SVP of Progressive IMS Outdoors. "The program is a highlight of each event, as builders travel from all over the nation and compete alongside their peers to showcase the bikes they have been working on for months and, in many cases, years. We're excited to see new and returning faces on this year's IMS tour under Jordan's new management."  


Jordan Mastagni is a seasoned 20-year veteran in the motorcycle industry as a moto-journalist and most recently the head of sales and marketing at ARCH Motorcycle Company, co-founded by Gard Hollinger and Keanu Reeves. Recently, Jordan purchased the intellectual property of Hot Bike, the world's largest custom V-twin media company, and is working hard to keep this iconic, 50-year-old brand shredding tires for many years to come. Being a fan of all motorcycle makes, Jordan brings a keen eye for attention to detail, making him a great fit to be the ambassador for UBCBS.  


Please visit here for more information on judging criteria, awards categories, and prizes. 

Interested in registering for the 2022 UBCBS competition? Builder registration is now live. Please visit https://motorcycleshows.com/UBCBS to enter. 


The 2022 tour is sponsored by Progressive Insurance, with this year's edition marking Progressive's role as title sponsor for the 13th consecutive year.  


Connect with IMS (#RidersUnite and #imsoutdoors):   

About Dennis Kirk 

Dennis Kirk was first created in 1969 as a little snowmobile parts store and mail-order business in the small town of Rush City, MN. As the years went on, we began to grow and expand into other powersports, including Motorcycles, Dirt Bikes, and ATV’s as well as snowmobiles. Because of our great selection, competitive prices and excellent customer service, Dennis Kirk quickly grew to become one of the largest aftermarket parts dealers in the world. Today, Dennis Kirk is a leader in aftermarket hard parts, accessories and riding gear. 


About Progressive IMS Outdoors (motorcycleshows.com)
Progressive IMS Outdoors is an evolution of the Progressive® International Motorcycle Shows® tour's nearly 40-year stint that not only transitions IMS from the traditional convention center setup to a new open outdoor experience but will also create a festival-like atmosphere that promotes enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry. While continuing its presence as the nation's largest consumer motorcycle tour, Progressive IMS Outdoors will support the growth of the Powersports community by offering a unique experience the industry has yet to see. IMS Outdoors is organized by Informa Markets, a division within Informa PLC, a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit 


Press Contact   

Lauren Lloyd
PR & Communications Director  



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