Big Highlights of the 2023 LA Auto Show / Automobility Day (Media Day) @LAAS #laautoshow

Big Highlights of the 2023 LA Auto Show at the Automobility Day (Media Day)

★ On-Location Coverage, Photographed and Reported by Py Pai, Copy by Py Pai and Extended AI Service
★ W&HM - Wheels and Heels Magazine / / IG @wheelsandheelsmag

The 2023 LA Auto Show: Unveiling Innovation and Iconic Creations

The 2023 LA Auto Show was a grand event that brought together car enthusiasts, industry professionals, and technology enthusiasts alike. Taking place in the sprawling Los Angeles Convention Center (LACC) halls, this year's show showcased a vast space that accommodated attending car makers, each exhibiting their latest innovations. The show is a melting pot of cutting-edge technologies, visionary concepts, and refreshing experiences, giving attendees a glimpse into the future of the automotive industry.

Car makers' presence at the LACC:

The LACC halls were abuzz with excitement as car manufacturers from around the world presented their latest creations. With spacious venues, the LACC allowed each brand to showcase their vehicles in all their glory. This openness gave attendees a comprehensive look at the diverse range of cars available in the market.

New! Amazon and Hyundai's Partnership:

A highlight of the 2023 LA Auto Show was the partnership between Amazon and Hyundai. During the keynote presentation, Amazon announced an in-car Alexa integration with Hyundai vehicles. This collaboration aimed to provide an enhanced driving experience with voice-controlled navigation, entertainment, and more, revolutionizing the way drivers interact with their vehicles.

New! Hyundai's All-New 2024 Santa Fe:


Among Hyundai's offerings, the spotlight was on the all-new 2024 Santa Fe. The Santa Fe mesmerized the crowd with its sleek design, advanced safety features, and cutting-edge technology enhancements. With improved performance and state-of-the-art connectivity options, the Santa Fe proved to be a game-changer in the SUV segment.

Acura's Electrifying ZDX Type S Showcase:


Acura showcased their commitment to an electric future by unveiling the all-electric ZDX Type S. With stunning aesthetics, exhilarating performance, and zero-emission capabilities, the ZDX Type S left spectators in awe. Acura's focus on sustainability and innovation showcased their dedication to a greener automotive landscape.

Toyota's Vision of Choice:

Toyota, never one to shy away from innovation, presented their vision of providing choices beyond the binary options of gas or electric vehicles. Their booth showcased a diverse lineup of vehicles, including hybrids, plug-in hybrids, hydrogen fuel cell vehicles, and electric cars. This versatile range aimed to cater to the varying needs and preferences of consumers, highlighting Toyota's commitment to an inclusive and sustainable automotive future.

Ford's Impressive Showing:


Ford highlighted their vibrant presence and captivating displays. The highly versatile Bronco Bear, a rugged off-road vehicle, garnered attention with its robust design and thrilling capabilities. Ford's commitment to pushing boundaries and catering to adventurous individuals was evident in their array of vehicles, leaving attendees excited for the future of Ford.

The Refreshing Break of Midori Matcha Drink:


Amidst the exhilarating automotive displays, attendees had the opportunity to take a refreshing break at Midori Matcha from Little Tokyo. They presented their rejuvenating Matcha drinks that were carefully crafted with their unique ingredients. It's a great break from all the usual coffees, beers, or water.

The Eye-Catching "Thee Ice Cream Truck": 

At the second floor corridor, by the food services area, "Thee Ice Cream Truck", an iconic artistic creation from 1963, was stopping traffic with their bright color and allegory-style car paintings. The owner was proudly of his iconic work of art. It's a sight that you can hardly miss at the show. 

The 2023 LA Auto Show: A Showcase of Adventure, Innovation, and Electrification

The 2023 LA Auto Show proved to be a remarkable event for automobile enthusiasts, showcasing an array of exciting vehicles and trailblazing technologies. With a particular focus on outdoor enthusiasts and electrification, this year's show unveiled numerous groundbreaking cars, leaving attendees both awestruck and eager to embrace the future.

New! All New 2025 Forest and Subaru's Dedication to Outdoor Lifestyle: 

Subaru, known for its commitment to adventure and the great outdoors, especially National Parks, made a significant presence at the 2023 LA Auto Show. Their debut of the all-new 2025 Forest exemplified their dedication to providing vehicles that cater to the rugged needs of outdoor enthusiasts. With enhanced performance, a spacious interior, and cutting-edge safety features, the Forest encapsulated Subaru's vision of combining exploration and reliability in one dynamic package.

Nissan's Powerful and Smooth Ariya:


One of the show's standout moments was when attendees had the opportunity to ride a shotgun in the Nissan Ariya. This electric vehicle impressed with its smooth and powerful performance, demonstrating Nissan's commitment to delivering an exhilarating driving experience while embracing sustainability. The Ariya seamlessly fused innovation and power, leaving riders impressed by its seamless acceleration and overall performance.

New! Honda's Electrified Prelude Concept Car:


Honda showcased its electrification efforts with the global debut of the Prelude electrified concept car. Embodying Honda's commitment to eco-friendly mobility, the Prelude mesmerized attendees with its striking design and forward-thinking features. With advanced electrified powertrain technology, the Prelude aimed to redefine the boundaries of performance while minimizing environmental impact.

New! Lucid's Mysterious Gravity:

The 2023 LA Auto Show witnessed the global debut of the Lucid Gravity car, sparking immense interest among attendees. However, detailed information about this enigmatic vehicle remained scarce, leaving enthusiasts eagerly awaiting more details. 

Lucid Motors' desire to disrupt the market with cutting-edge electric options was evident, inviting anticipation for the unique features and performance the Gravity car would offer.

Volkswagen's continued EV push:

Volkswagen continued to make waves in the electric vehicle (EV) landscape at the LA Auto Show. They demonstrated their commitment to sustainable mobility with an impressive lineup of EVs, including ID.4 and ID. Buzz. 

Volkswagen's dedication to electrification was evident in their displays, showcasing advancements in technology, design, and performance. Their unwavering focus on EVs highlighted Volkswagen's determination to drive the industry's transition towards a greener future.

The Highly Anticipated ID. Buzz Minivan:

Volkswagen brought the much-anticipated ID. Buzz minivan again at the 2023 LA Auto Show. Set to be available in 2025, the ID. Buzz promised an innovative blend of classic design and cutting-edge technology. With its all-electric powertrain and spacious interior, the ID. Buzz aimed to usher in a new era of emission-free family transportation.

The 2023 LA Auto Show: Hybrid Cars Take a Unique Spot 

The 2023 LA Auto Show presented a unique showcase of Toyota hybrid cars, highlighting the company's almost single-handed pursuit of eco-friendly and efficient vehicles. While most car makers are dead-focusing on the pure electric pursuit, ignoring the hybrid needs, Toyota led the charge with a diverse range of hybrid options. Additionally, Lexus showcased their expertise in hybrid technology, captivating attendees with their lineup. Besides the single spotlight on Toyota hybrid lineups, there is an exciting hybrid showcase with Chevrolet's introduction of the hybrid Corvette. The motors are fitted to boost the performance that the Corvette is named for. 

Toyota's Hybrid Dominance:


Toyota, renowned for their commitment to hybrid technology, stole the show with their comprehensive hybrid lineup. The Japanese manufacturer offered both gas hybrids and plug-in hybrids (PRIME), providing consumers with a diverse range of options. 

Building on their success, Toyota showcased their popular RAV4 hybrid, which had maintained its position as a top-selling hybrid for four consecutive years. This accomplishment reinforced Toyota's expertise and dominance in the hybrid segment.

Toyota's Fuel Cell Incentive:


In addition to their hybrid offerings, Toyota continued to push the boundaries of eco-friendly alternatives by offering the fuel cell-powered Mirai. To encourage adoption, Toyota enticed buyers with strong financial incentives and rebates, making the Mirai an attractive option for environmentally conscious consumers seeking cutting-edge, zero-emission vehicles.

Lexus's Commitment to Hybrid Technology:


Lexus, Toyota's luxury division, demonstrated their dedication to hybrid vehicles with their impressive lineup in the RX series. Lexus showcased hybrid options within the RX line, combining luxury, performance, and fuel efficiency seamlessly.

Engaging Specialists of Toyota and Lexus:

Among the highlights of the show were the engaging and knowledgeable Toyota and Lexus specialists. Whether it was discussing the intricacies of hybrid technology or providing insights into their respective brand's offerings, these specialists were passionate and ready to assist attendees. 

They showcased a deep understanding of their cars and companies, making them the go-to experts on the showroom floor. Their enthusiasm resonated with attendees, leaving a lasting impression of Toyota and Lexus as highly personable and trustworthy brands.

Honda's Hybrid CR-V:


Not letting Toyota take all the glory of hybrid leader, Honda offers their version of the hybrid technology with the Honda CR-V. The 2WD Sport Edition of the CR-V on the show floor, has a 2.0 L engine made in Japan and a power train in the US. Its pricing is highly competitive as well.

Chevrolet's hybrid Corvette:

A notable surprise at the LA Auto Show was Chevrolet's unveiling of the hybrid Corvette. The hybrid variant of such an iconic performance vehicle demonstrated that sustainability and speed could harmoniously coexist. With its hybrid powertrain contributing to lightning-fast acceleration from 0 to 60, the hybrid Corvette showcased what the future of high-performance automobiles can achieve.

2023 LA Auto Show, an Awesome Show for All Car Lovers and the General Public Alike:

The 2023 LA Auto Show was a testament to the continuous innovation and evolution of the automotive industry. The LVCC halls provided a vast space for car makers to exhibit their latest vehicles and advancements. 

From Amazon's partnership with Hyundai to Ford's impressive showing, attendees witnessed the future of mobility through groundbreaking technologies and visionary concepts. Additionally, the refreshing offerings of Little Tokyo added an enjoyable touch to the overall experience.

Subaru's dedication to outdoor lifestyle resonated with attendees through the introduction of the 2025 Forest. Nissan astounded passengers with the smooth and powerful performance of the Ariya, while Honda's electrified Prelude concept car showcased their commitment to sustainable future mobility. 

The global debut of the Lucid Gravity car left enthusiasts intrigued and eager for more information about this mysterious creation. Volkswagen's strong focus on EVs demonstrated their dedication to driving the industry's electrification movement, with the highly anticipated ID. Buzz minivan captured everyone's attention.

As hybrid technology remains popular, Toyota emerged as a visionary with their extensive hybrid offerings, while Lexus showcased their expertise in seamlessly integrating hybrid technology into luxury vehicles. The passionate and knowledgeable specialists from Toyota and Lexus enriched the experience for attendees, solidifying their brands' position as leaders in the hybrid revolution. 

Chevrolet's introduction of the hybrid Corvette further exemplified the endless possibilities of combining performance and sustainability. 

The 2023 LA Auto Show left attendees inspired and eagerly anticipating the automotive industry's exciting advancements in the years to come.

In future posts, we will bring many detailed photos of the featured cars here for your personal virtual tour of these cars. Please stay tuned!

Here are more coverage photos from the W&HM's in-person coverage: 



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