Highlights of 2025 Automobility LA - LA Auto Show Media Day Event

★ W&HM - On-Location Coverage, Photographed and Reported by Py Pai and AI Services
★ W&HM - Wheels and Heels Magazine / www.wheelsandheelsmag.com / IG @wheelsandheelsmag

Event: 2025 Automobility LA - LA Autoshow Media Day
Date: Thursday, Nov 20, 2025
Location: LA Convention Center, Los Angeles, CA, USA
Photo Credit: Py Pai / IG: @pypaiphoto

Here is the comprehensive 2025 Automobility LA Show Report, synthesized into a single, professional document suitable for distribution or publication.

Automobility LA 2025: A Return to Grandeur

Show Report & Highlights Date: November 2025 Venue: Los Angeles Convention Center

Introduction: The Roar Returns to LA

The energy at the 2025 Automobility LA Media Day was palpable. Spanning every hall of the massive Los Angeles Convention Center, this year’s show felt like a gradual return to the cool days of automotive exhibitions. The floor plan was dominated by industry titans—Ford, Toyota, Hyundai, and Subaru—who brought sprawling, immersive displays that demanded attention. Yet, amidst the sea of global giants, the true story of the show was one of diversity: a perfect blend of high-octane engineering, "van life" escapism, and the electric presences. From the boutique exclusivity of Italian supercars to the democratization of EVs for the mass market, Automobility LA 2025 proved that the auto industry is as vibrant and multifaceted as ever.

The Big Showcase & Market Movers

Nissan: Heritage Meets Future Nissan commanded a good portion of the floor with a lineup that balanced affordability with enthusiast joy.

2026 Nissan Kicks: Near its 10th year mark, the new 2026 Kicks remains an approachable entry point with a starting price of just $22,430. The AWD model looked particularly enticing, sporting a rugged stance that promises capability beyond its price tag.
2026 Nissan Leaf: Doubling down on its EV legacy, the new Leaf debuted with the fresh slogan "Easier, Smarter and Way Cooler," signaling a shift from utilitarian roots to a tech-forward identity.
2026 Nissan Z Heritage Edition: A magnet for purists, this edition features the potent 3.0L Twin-turbo V6. The highlighted show car at the event was the Performance M/T model; the interior ergonomics felt snug and "fast" even while stationary, proving the manual sports car is alive and well.

Italian Masterpieces: Maserati On the luxury end and Fiat the artistic concept, Maserati brought a fleet of pristine machines, but one stood unrivaled: the 2026 Maserati Cielo MCPURA.

Limited Production: Only 130 units exist worldwide.
Showstopper: The display model at the Automobility LA was badge No. 1 of 130. The paintwork was stunning, catching the convention center lights with a depth that photos cannot capture.
Fiat: Nearby, the new Fiat mini car served as a charming counterpoint. Super cute with a minimal, friendly design, it offered a fresh perspective on urban mobility.

Engineering & Innovation

Volvo: The Art of Structure Volvo turned engineering into art by displaying a "naked" car frame. Using color-coded metal pieces, they visually demonstrated the varying strengths of steel and aluminum, offering a transparent look at their legendary crash-protection architecture. Nearby, the Volvo EX90 was shown in a capable, adventure-ready configuration topped with a folding roof tent.

Chevrolet: Electrifying Icons

2027 Bolt: The practical hero returns. Displayed in LT and RS trims, it retains the beloved silhouette but adds more EV range and refreshed design tweaks.
Corvette CX Concept: A futuristic dream. The bodywork features aggressive curves and airflow channels, while the windshield wraps around the cockpit with an extreme rake, resembling a space-age race car.

Lucid & VW: Redefining Interior Space

Lucid Gravity: This model showcased the brand's packaging ingenuity. The standout feature was the "frunk" (front trunk) configured with seating, turning storage space into a social spot.
VW "Azul" Classic: Volkswagen captured hearts with a restomod classic wagon. The interior featured analog dials and a Blaupunkt push-button radio, while the rear "van life" mods were clean and functional—perfect inspiration for beginner overlanders.

Adventure & The Great Outdoors

The floor seemed to split into two camps: track weapons and off-grid rigs. Nowhere was this clearer than at the Subaru, Ford, and Kia displays.

Subaru: The National Park Supporter Subaru transformed their space into a simulated wilderness. The Ascent Touring SUV was displayed with a roof tent in a convincing outdoor diorama.

New EVs: The 2026 Subaru Uncharted and Trailseeker made their debut. Collaborations with Toyota, these models feature distinct Subaru builds and options tailored for rugged use.
Rally Spirit: A modified rally car by Speed 124/242 sat low and aggressive, its upgrades carrying the undisputed spirit of Subaru’s racing heritage.

Ford: An Interactive Playground Ford’s colossal display featured a "drive-along" experience over high-elevated tracks and uneven obstacles.

Mustang GTD: Described amusingly by a specialist as a "good entry muscle car," this is actually a track monster with a price tag to match its performance.
Bronco 60th Anniversary: This edition looked "pretty" in a rugged sense, offering more interior room and countless heritage details celebrating six decades of off-road dominance.

Kia & Hyundai: Rugged Concepts

Kia Telluride X-Pro (2027): Kia’s stage featured a wall of accessories for purchase, from racks to camping gear, signaling a big bet on owner customization.
Hyundai Crater XRT Concept: A visual assault of sharp edges and polygonal surfaces, this concept looks less like an SUV and more like a lunar rover.

Culture, Concepts & Community

Icons Reborn

Honda Prelude: A crowd favorite, the return of the Prelude proved that the appetite for stylish, low-slung coupes is still massive.
Rivian: The brand’s footprint is growing. The new sedan-sized crossover retains the iconic stadium headlights but packages them in a smaller, tighter frame with a surprisingly roomy interior.

The Underground & Aftermarket The show extended beyond the main halls into the culture of Los Angeles itself.

SPARQ: Taking over the Concourse Hall, SPARQ displayed highly modified top-tier cars, celebrating the pinnacle of tuning.
Kentia Hall: The "Underground" was a treasure trove of gems, featuring lowriders in showroom-shine condition.
Vendors: The basement was alive with commerce, gearing up for public days with Hot Wheels, audio equipment, and car services, ensuring visitors could take a piece of the passion home.

Conclusion

Automobility LA 2025 was a masterclass in balance. It successfully brought car manufacturers directly to the people, providing a crucial in-person touchpoint for the newest models while offering tantalizing glimpses into future pipelines. As the most important auto show in the So-Cal region, it reaffirmed that cars are not just appliances—they are a culture.

We look forward to seeing what the future holds at the 2026 Automobility LA show!

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