August 31, 2012
Formula DRIFT Premieres on NBC Sports this Sunday, September 2;
Season Preview to Air at 5:00 PM (EST) / 2:00 PM (PST)
Long Beach, Calif. – August 31, 2012 – The Formula DRIFT television program to air this Sunday, September 2, 2012 on NBC Sports at 5:00 PM (EST) / 2:00 PM (PST). The premiere episode will feature a season preview.
The “Formula DRIFT,” television program will air for the first time on NBC Sports, formerly the VERSUS network. The twelve half-hour long episodes will run for fourteen consecutive weeks on Sundays at 5:00 PM (EST) beginning on September 2 with re-airs showing on Tuesdays at 5:30 PM (EST) beginning on September 4.
“To be part of the NBC Sports family of programming is very exciting and shows the progression of our Sport and Series,” said Ryan Sage vice-president and co-founder of Formula DRIFT. “NBC Sports is currently in over 80 million households combined with an additional 300 million household distribution internationally. To be able to share the action and excitement of Formula DRIFT to this large of an audience is amazing.”
The episodes will highlight the seven Pro Championship rounds of competition from the ninth season and will be hosted by Formula DRIFT co-founder, Ryan Sage, Courtney Day and Formula DRIFT announcer, Jarod DeAnda.
For more information visit: www.formuladrift.com
For more information contact:
John Pangilinan
The ID Agency
213.802.0863
john@theidagency.com
ABOUT FORMULA DRIFT
Entering its ninth season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver's driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete in 7 events nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit: www.formuladrift.com.
Formula DRIFT Holdings, LLC | 200 Pine Avenue, Suite 615 | Long Beach, CA 90802
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