"THE EVENTS ARE STRUCTURED TO BE SET UP AS A POP UP CONTEMPORARY AND ALTERNATIVE SHOWROOM THAT BRINGS TOGETHER THE LEADING PURVEYORS OF THE AUTO TUNING INDUSTRY, THE MOVERS, THE SHAKERS AND THE TASTEMAKERS.
DISPELLING THE MYTH OF THE COMPETITIVE NATURE BETWEEN THE AUTO SHOWS OF YESTERYEAR, THE NUROTAG MODERN PLATFORM PROVIDES AN IDEAL MIX OF RESOURCES AND ENTERTAINMENT FOR THE MEETING GROUND THAT CONVERGE AND REPRESENT THE SUBCULTURE OF THE AUTO FASHION LIFESTYLE."
(source: Nurotag, About us: http://www.nurotag.com/series/about-us.html )
It does describe pretty well what we saw in person. There were quite a few very nice and souped up cars, and there were no rows of trophies on the stage, and indeed, it's a very lifestyle event, including DJing, food serving, as well as a fenced basketball court in the center of the hall. Over all it conjures a sense of gigantic car meet where you can spend a good Saturday afternoon in, if you are into checking out other cars, playing some hoops with cool music playing in the background.
The roll in turned out to be a bit difficult for the car owners and vendors. The check in process has created a long waiting line which frustrated some of the car owners who were eager to get in to buff up and polish their own beloved.
As for the main characters of the show, the cars, there were some really nice and well modified cars at the scene. Some of the cars we've never covered in the past, which is always very refreshing. Here we picked up a few cars to showcase some of the show's cool cars, in more detail.
Overall, the show is a qualified success from the car show / car meet point of view. Even though the people attendance was not as big as other comparable size of similar shows in an increasingly crowded market, nonetheless, the cars on the floor proved to be a worthy event to attend. We do look forward to the future bigger and better version of Nurotag LA.